WillowTree Coffeehouse expands with heart, boutique and espresso power
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By MALLORY STRICKLAND
Dispatch Staff
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In the heart of Richton, mother-daughter duo Dedra Newell and Jalyn Myer are pouring more than just coffee—they’re pouring their dreams into a bold new chapter for WillowTree Coffeehouse.
With a fresh expansion that includes a bigger area for their boutique, a drive-through and plenty of room to grow, the cozy café has blossomed into a vibrant hub of style, flavor and community spirit.
“We just have big dreams and needed a bigger space,” Myer said. “We’re super excited to add more to the boutique—now we have a bigger space and can bring in purses, maybe some kids and baby clothes, and maybe even some men’s stuff. The possibilities are endless now.”
For the owners, the move wasn’t just about retail therapy—it was about making room to better serve the customers they love and the coffee they’re passionate about.
“We definitely wanted a drive-through and needed more space,” Newell said. “We could only fit two people in the old space, and we were elbow to elbow. Today, everybody’s here working, and everyone has room and a job to do.”
That elbow room extends behind the counter, too. Along with a larger footprint, the new setup includes upgraded coffee equipment designed to improve efficiency and keep up with growing demand.
“We have a lot of flavors and a lot of options, and we wanted to be able to keep those,” Newell said. “We needed more shelf space for products and more space to work.”
Am exciting addition for the WillowTree team, A serious upgrade to their espresso setup.
“We went from having just one espresso machine where we could only pull one shot at a time to now having enough machines to pull eight shots at once,” Newell said.
Added Myer with a grin: “We can crank out the coffee now.”
But for the pair, it’s not just about bigger machines or boutique items—it’s about gratitude. Both say they couldn’t have made the leap without the overwhelming support of their small town and loyal customers.
“This town and our customers are the heart of the WillowTree,” Myer said. “We want everyone to know how much we appreciate them. All of this is because of them.”
Newell agreed.
“We’ve got the sweetest customers,” she said. 
“I cannot say enough about this town and the support they give us.”
