New Augusta street names changing to honor late businessman Clevis Breland

By MALLORY STRICKLAND
Dispatch Correspondent
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The New Augusta Board of Aldermen recently voted to rename portions of Cedar and Willow streets in honor of Clevis Breland, a late businessman whose vision and investments left a lasting mark on the town and surrounding area.
Breland, who died in 2012, once owned more than 700 acres in Perry County. His family and the community say the street renaming is a fitting tribute to a man who helped shape New Augusta’s commercial landscape.
One of Breland’s granddaughters, RoeNina Bolton, spent months going door-to-door collecting signatures for a petition to rename the street. Once she gathered enough support, she presented it to the board and waited for their decision.
“My grandfather was a truly remarkable figure in the history of New Augusta—a dedicated pioneer,” said Breland’s grandson, Recco Bolton.
Breland’s journey in Perry County began in the 1940s, when he and his wife, Alberta Breland, moved to New Augusta. He found work in the timber industry, which, according to his grandson, sparked his entrepreneurial spirit.
“This laid the foundation for his vision,” Recco Bolton said. “During this time, he made a significant investment by purchasing land, a decision that played a crucial role in shaping the town of New Augusta into what it is today.”
Over the years, Breland not only expanded his landholdings but also became involved in numerous commercial ventures. Today, businesses such as Ward’s, Dollar General, Circle K and Beasley Auto Parts lease parts of the 700 acres Breland once owned.
Breland’s family says they are committed to carrying on his dreams and aspirations.

As part of the street renaming celebration, they plan donations to three local schools in Breland’s name.
“These donations support the education and growth of our community’s children, just as he supported and invested in New Augusta throughout his life,” Recco Bolton said.
The family says this is just one step in continuing to honor Breland’s life and legacy, with more plans in store for the future.